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ADVERTORIAL: Mouser Electronics Firmly Embedded in Europe


Embedded systems are the tiny computers that control the functionality of everyday devices. Whether it be a smartphone, tablet, router or an industrial robot, these systems have been touching and changing modern life like never before.


Perhaps no one knows this better than Mouser Electronics, the global design-fulfillment distributor that delivers the most advanced products and newest technologies from more than 450 manufacturers to electronic design engineers across Europe. Mouser’s supplier lineup includes industry leaders such as Texas Instruments, Fairchild Semiconductor, Maxim Integrated Products, Microchip Technology, Atmel Corporation, Vishay, NXP, and Infineon, to name a few. 
With nine local Customer Support Centers located in Europe and Israel, Mouser will showcase its broad line card of products at this month’s Embedded World in Nuremberg, featuring a multi-media exhibit in Hall 1, Stand 434.  Their booth will highlight kiosks from supplier partners Laird Technologies, Olimex, ON Semiconductor and Freescale Semiconductor.

Embedded Market Trends and Design Pressures.
Mouser is seeing growth in embedded development in Europe. One source is the number of luxury automakers in Europe. The drive to deliver the connected car, one that’s eco-friendly with a reduced carbon footprint, incorporates the latest driver-assist technologies, features mobile connectivity and infotainment advances – is helping to pave the way for embedded innovation.
Also, consumer demand for tablets, eBooks/readers, and smartphones with critical capabilities available at a touch of the finger are influencing embedded design. Pyramid Research forecasts that this mobile proliferation will lead to total mobile revenues of 46.7bn Euros in Europe for 2012.
Europe is the world’s largest Consumer Electronics market. Market researcher, Gfk, reports the consumer electronics market will grow by 2% – with Europe’s share of global retail sales revenue expected to surge in 2012.
An aging population in Europe in search of quality care is driving innovation in healthcare technology spanning patient administration, health monitoring and care, imaging and diagnostics, and record management. Traditional design requirements, such as high-reliability, long life cycles and cost management remain. Engineers have to guide the creative process and develop new concepts, involving a broader range of disciplines. As budgets and time-to-market pressures increase, they must do more with less.

Plugging Mouser into the Embedded Design Equation
Mouser is a trusted partner on which more and more European design engineers are relying. The distributor provides the newest semiconductors and electronic components and stands as a top design resource for engineers. Its award-winning website,, offers a library of more than 2,000 Product Knowledge Center (PKC) sites, data sheets, block diagrams and other training tools.
Mark Burr-Lonnon, Mouser Vice President of EMEA Business, explains: “Our chief goal is to help design engineers in Europe and elsewhere around the globe get their designs to market faster. We accomplish that by offering the most advanced technologies and newest products, plus local support and fast delivery, supported by an easy-to-navigate website packed with extra resources. Engineers know they can trust Mouser to deliver What’s Next.”

Mouser Electronics UK
Artisan Building
Suite C, First Floor
Hillbottom Road
High Wycombe
HP12 4HJ
Tel: + 44 (0)1494-467490
Fax: +44 (0)1494-467499

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