Embedded systems are the tiny computers that control the functionality of everyday devices. Whether it be a smartphone, tablet, router or an industrial robot, these systems have been touching and changing modern life like never before. Perhaps no one knows this better than Mouser Electronics, the global design-fulfillment distributor that delivers the most advanced products and newest technologies from more than 450 manufacturers to electronic design engineers across Europe. Mouser’s supplier lineup includes industry leaders such as Texas Instruments, Fairchild Semiconductor, Maxim Integrated Products, Microchip Technology, Atmel Corporation, Vishay, NXP, and Infineon, to name a few. With nine local Customer Support Centers located in Europe and Israel, Mouser will showcase its broad line card of products at this month’s Embedded World in Nuremberg, featuring a multi-media exhibit in Hall 1, Stand 434. Their booth will highlight kiosks from supplier partners Laird Technologies, Olimex, ON Semiconductor and Freescale Semiconductor. Embedded Market Trends and Design Pressures.Mouser is seeing growth in embedded development in Europe. One source is the number of luxury automakers in Europe. The drive to deliver the connected car, one that’s eco-friendly with a reduced carbon footprint, incorporates the latest driver-assist technologies, features mobile connectivity and infotainment advances – is helping to pave the way for embedded innovation. Also, consumer demand for tablets, eBooks/readers, and smartphones with critical capabilities available at a touch of the finger are influencing embedded design. Pyramid Research forecasts that this mobile proliferation will lead to total mobile revenues of 46.7bn Euros in Europe for 2012. Europe is the world’s largest Consumer Electronics market. Market researcher, Gfk, reports the consumer electronics market will grow by 2% – with Europe’s share of global retail sales revenue expected to surge in 2012.An aging population in Europe in search of quality care is driving innovation in healthcare technology spanning patient administration, health monitoring and care, imaging and diagnostics, and record management. Traditional design requirements, such as high-reliability, long life cycles and cost management remain. Engineers have to guide the creative process and develop new concepts, involving a broader range of disciplines. As budgets and time-to-market pressures increase, they must do more with less. Plugging Mouser into the Embedded Design EquationMouser is a trusted partner on which more and more European design engineers are relying. The distributor provides the newest semiconductors and electronic components and stands as a top design resource for engineers. Its award-winning website, www.mouser.com, offers a library of more than 2,000 Product Knowledge Center (PKC) sites, data sheets, block diagrams and other training tools. Mark Burr-Lonnon, Mouser Vice President of EMEA Business, explains: “Our chief goal is to help design engineers in Europe and elsewhere around the globe get their designs to market faster. We accomplish that by offering the most advanced technologies and newest products, plus local support and fast delivery, supported by an easy-to-navigate website packed with extra resources. Engineers know they can trust Mouser to deliver What’s Next.” Mouser Electronics UKArtisan BuildingSuite C, First FloorHillbottom RoadHigh WycombeBuckinghamshireHP12 4HJTel: + 44 (0)1494-467490 Fax: +44 (0)1494-467499 www.mouser.com Embedded Design Trends In advance of Embedded World, Mouser shared some insight on embedded design trends. Visit Mouser in Hall 1-434.M2M. Machine-to-machine communication, through both wired and wireless access methods, is on the rise. While the technology for remote connectivity isn’t new in Europe, what is changing are the business scenarios and new applications for remote connectivity. This is being triggered by the widespread adoption and upsurge of mobile-based communications. Key M2M adopters include automotive and logistics companies using GPS, energy providers building out smart grids, and healthcare providers wishing to monitor patients and access data remotely.Laird Technologies, supplier partner of Mouser, offers a wide range of high-performance wireless modules, including Bluetooth®, ZigBee®, 802.11 (WiFi) and proprietary standards that are incorporated in M2M applications and systems. Their range of Bluetooth Intelligent Serial Modules offers an extremely robust, high performance and fast route to embedding Bluetooth into product design. In addition, Laird’s WiFi modules are ideal for embedded wireless LAN solutions, requiring no host processor and adding intelligent wireless capability to any application. Engineers can quickly discover the latest M2M breakthroughs from Laird Technologies at www.mouser.com/lairdwireless.ARM® Multi-core Processors. New applications in the areas of imaging, rendering, compression, multimedia and recognition demand higher band width, enhanced processing capabilities, quicker responses and more efficient algorithms. This is creating a shift from 8-bit and 16-bit to 32-bit cores that reduce power consumption, costs and offer increased reliability.In response, Mouser offers an ever-expanding portfolio of ARM Cortex™–M4 processor solutions for embedded design. The relative simplicity of ARM processors makes them suitable for low-power applications. They have become dominant in the mobile and embedded electronics market, thanks relatively low cost and small size. It firmly stands as the ideal core for high-growth applications such as motor controls, power management and industrial automation. Mouser carries the newest, most advanced processors for embedded design – Freescale Kinetis product family, Texas Instruments Stellaris LM4F family, NXP Semiconductors’ LXP4300 family, plus ATMEL’s SAM4S MCU series to list a few. Engineers can ARM their designs to the core by visiting www.mouser.com/ARMCortexM4.