Arrow Electronics redesigns its arrow.com website as an omnichannel platform that will provide a unified interface for existing procurement and engineering customers. At the same time the platform will provide a more intuitive online option for customers who have engaged with Arrow through offline channels.
The update replaces the MyArrow portal and combines product selection, purchasing, services and end-to-end account management in a single, digital workflow.
While offering an easier way to search, evaluate and transact through Arrow’s website, the updated arrow.com also integrates direct access to the company’s technical design engineering, integration and supply chain services, as well as customer support.
“Our ongoing focus is on simplifying how customers work with Arrow. This is a practical change focused on helping technology makers move faster while helping our global distribution operations run at peak efficiency and scale,” said Aiden Mitchell, Arrow’s Chief Growth Officer.
Arrow will continue to update its platform with new capabilities, user personalisation and even deeper customer engagement functionality.
