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ADVERTORIAL: Delivering Advanced Technology with Local Support


As a top engineering resource and authorized global distributor for semiconductors and lectronic components, Mouser provides the fastest introduction of the newest products and breakthrough technologies from more than 450 leading suppliers. In an industry where most
electronic distributors are geared towards supplying high-volume quantities for mass production, Mouser concentrates its services on the design chain.


Mouser remains steadfast in having the newest semiconductors and electronic components ready for immediate delivery. Easily accessible on, the distributor offers more than 1,700 Product Knowledge Center training sites on the newest products, technologies, solutions and applications. Each PKC training site houses a wealth of information, including datasheets, mechanical drawings, block diagrams, product videos, and educational resources, enabling design engineers to conduct research into detailed technical  information at their own pace, using a variety of media.
Mouser ship product orders the same-day from their state-of-the-art, AS9120A certified distribution facility. “European purchasing professionals can have confidence that they are designing in the newest products utilizing the most advanced technologies.” says Mark Burr-Lonnon, Mouser Vice President of EMEA Business.
Semiconductors continue to be one of Mouser’s leading specialties. The distributor supplies the latest semiconductor solutions from the world’s leading innovators. “At Mouser, we see semiconductors as the key enabling technology,” Burr-Lonnon explains.
“Semiconductors are the number one technological and industrial driver for new design.”

Instrumental to Mouser’s European success is its worldwide local support, backed by a
growing number of European Customer Service Centres, including a new flagship
office in Munich, Germany, staffed with local service representatives that provide the very best customer service. Mouser has local branches in the UK, Italy, France, Czech
Republic, Spain, and Israel, and brand new offices opened this Fall in Sweden and The
Mouser approaches business differently than its competitors. At Mouser, design
engineers have 24/7 access to the newest products through a variety of sales channels,
MouserMobile,, traditional,enhanced and Mobile Compatible catalogues
and 19 sales branches. Having multiple sales channels ensures the newest products are
always easily accessible, regardless of where the customer happens to be.
MouserMobile is a full-capabilities website that has been optimized into a mobile format.
It stands as the industry’s most advanced, multilingual, multicurrency mobile site for
purchasing professionals. It supports more than 25 mobile platforms. is updated daily with the newest products. Mouser’s website houses more than 6 million downloadable data sheets and reference designs and provides immediate access to more than 2 million part numbers for easy online purchase.
“ hosts over 1,700 Product Knowledge Center training sites complete with
detailed information, application notes and key features on products and technologies,”
Burr-Lonnon explains. “We even go a step further by providing early identification of
components considered obsolete or Not Recommended for New Designs (NRND),
plus we provide a Project Manager tool with automatic reorder, BOM import capabilities,
and automatic order confirmation.”

MOUSER UK Suite C, First Floor
Artisan Building Hillbottom Road
High Wycombe
Bucks. HP12 4HJ, United Kingdom
Local: +44 (0) 1494-467490
Fax: +44 (0) 1494-467499

Elsenheimerstr. 11
80687 Munich
Local: +49 (0) 8952 04621 10
Fax: +49 (0) 8952 04621 20

Mark Burr-Lonnon,
Mouser Vice
President of EMEA
Mouser_ddr 19/12/2011 13:01 Page 2
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