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Start-up Improves Visibility in Poor Conditions for Porsche Drivers

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German sports car manufacturer Porsche is working with Israeli startup TriEye to improve the visibility and performance of Advanced Driver Assistance Systems (ADAS) in its models.

Combining several sensing solutions such as radar, lidar and standard cameras does not always guarantee most accurate detection and identification of all objects on the road, especially when visibility is limited. Hence, Porsche has turned to TriEye for its Short-Wave Infra-Red (SWIR) sensing technology to further enhance visibility in adverse weather and night-time conditions.

Porsche Ventures, alongside Marius Nacht and existing investor Grove Ventures, is already a TriEye investor.

“The fact that Porsche, a leading car manufacturer, has decided to invest in TriEye and evaluate TriEye’s CMOS-based SWIR camera to help further improve Advanced Driver Assistance Systems (ADAS) is a significant vote of confidence in our technology,” said Avi Bakal, CEO and Co-Founder of TriEye.

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