Israeli Embedded AI Processor Startup Hailo Targets Japan and South Korea

Breakthrough deep learning processor boosts processing power of autonomous vehicles, smart home appliances, cameras and TVs.

Hailo, developers of a proprietary chip technology for deep-learning edge devices, will now work with technology and business partners in Japan and South Korea. Hailo's executives will present its technology and plans to 400 automotive industry executives.

Hailo's breakthrough deep learning processor, whose initial samples are expected to enter the market in H1 2019, will be able to run embedded AI applications on edge devices that are installed in autonomous vehicles, drones, and smart home appliances such as personal assistants, smart cameras and smart TVs, alongside IoT, AR and VR platforms, wearables and security products. The Hailo processor radically reduces size, power and cost, making it suitable for local processing of high-resolution sensory data in real time.

The automotive industry, one of Hailo's key markets, is undergoing a major disruption and is rapidly adopting deep learning to enable advanced driver assistance systems (ADAS) and autonomous driving applications that require sensing and processing of the environment. According to IC Insights, ICs used in automobiles and other vehicles are expected to generate global sales of $42.9 billion in 2021, compared to $22.9 billion in 2016. Existing general-purpose processor infrastructure cannot run compute-intensive deep learning algorithms necessary for these applications.

According to a market research by IDC, total spending on cognitive and AI systems in Asia Pacific (excluding Japan), has totaled $458.0 million in 2017 alone, reflecting an increase of 53.3% over 2016.

South Korea ICT Ministry has recently published a national plan that aims to invest around 2.2 trillion won (around $2 billion) by 2022 in order to boost the country's AI R&D capabilities and transform the country into one of the world's top four AI powerhouses. As part of the strategy, South Korea is planning to establish six new AI research institutes.

In Japan, the Japanese government published its artificial intelligence technology strategy that details top areas for R&D, focusing on the themes of productivity, medical care and health, and mobility. The strategy also encourages collaboration between industry, government, and academia to advance AI research.

Photo: Hailo founders, from left to right - CEO Orr Danon, Chief Business Development Officer Hadar Zeitlin and CTO Avi Baum (Photographer - Eran Tayree)