Research organisation commends test and measurement company for ‘growth strategy excellence’
Microlease has achieved the 2013 Global Company of the Year Award in Test and Measurement Rental and Leasing Services by leading research organisation, Frost & Sullivan. The decision to present the award to Microlease was based on the findings of Frost & Sullivan’s best practice TEAM Research™ methodology.
Winning the prestigious Company of the Year Award, Microlease was judged on criteria to benchmark the company’s performance against key competitors, which included: growth strategy excellence; growth implementation excellence; degree of innovation with products and technologies; leadership in customer value and leadership in market penetration. Frost & Sullivan identified the provision of asset management services to customers as “the key competitive differentiator for Microlease in terms of its growth strategy”. As Jessy Cavazos, Industry Director, Frost & Sullivan said: “Microlease is more than a provider of rental and leasing services for test equipment. It aims to be a total solution provider for customers and to that end sells second-hand test equipment, distributes new test equipment, and provides asset management services to customers in addition to offering rental and leasing services. Microlease supports customers not just for the equipment they rent from them but also the equipment they own.
“In comparison, key competitors have been either completely focused on rental and leasing services and selling used test equipment to dispose of underutilised instruments in their rental inventory, or distributing new equipment along providing rental and leasing services,” she adds. “As a result, Microlease has the broadest range of solutions for customers.” Frost & Sullivan also highlighted the company’s establishment of a Malaysian office, its ability to deliver value to customers and its strong investment in new technology as key factors in its success. Jessy Cavazos, Industry Director, Frost & Sullivan added: “The breadth of Microlease’s offering, combined with investments made in North America and Southeast Asia to better support customers on a global basis, and a continuous focus on keeping its rental inventory up-to-date and providing a high level of quality of service, has fuelled its growth and made it the worthy recipient of the 2013 Company of the Year Award in the Global Rental and Leasing Test Equipment market.” “Economic conditions have been difficult over recent times,” says Nigel Brown, CEO, Microlease. “In these times especially, companies must see the value in the equipment and services they invest in to help manage their business through challenging times and help them react quickly to growth opportunities as conditions improve.
At Microlease, we have made it our focus to develop a range of services to help our customers deploy equipment in the best possible way and manage their assets effectively. “We are delighted that Frost & Sullivan has recognised the success of this growth strategy. And in the years to come, we will continue to focus on driving innovation to help our customers become the most efficient users of equipment and grow accordingly,” concluded Brown.