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Leading IC design house Sondrel appoints new European Sales Manager


Theale, UK – Sondrel, one of the world’s leading system-to-silicon IC design consultancies, has announced the appointment of Massimo Cecchetti as European Sales Manager. Sondrel enjoyed a successful 2013 and this new post is one of a number created across the globe as the company doubled its worldwide workforce during the course of last year.

Massimo has twenty years’ in depth-experience in the semiconductor industry and his past achievements include setting up the Italian office of TMA (later Avant!) which was later acquired by Synopsys, plus positions at Infiniscale SA, Pulsic Ltd, and Credence Systems Corporation. He has acted as a consultant to many European EDA companies and also recently spent three years working in the renewable energy sector.

Sondrel CEO Graham Curren said, “We’re delighted that Massimo has joined us to spearhead our sales operation in Europe. The outlook for European business is strong and Massimo’s experience and respected reputation in the industry will enable us to expand our customer base in central and southern Europe and win repeat business in the region. Massimo speaks English fluently as well as his native Italian and will be based in the UK, with of course extensive travel across Europe.”

Cecchetti comments:”This is a magic moment to be joining Sondrel. Growth is comfortably in double digits and the company is expanding worldwide on the back of bringing real levels of partnership and commitment to its customers. Our expertise in all aspects of the design ecosystem and in complex ICs gives customers confidence that their silicon will be delivered right first time every time.”

About Sondrel
Success through Partnership is the philosophy of Sondrel, one of the world’s leading system-to-silicon IC consultancies. For Sondrel, Partnership means sharing the responsibility to get a project done for the mutual benefit of all parties – customer, design house, foundries and tools & IP providers. Established in 2002, Sondrel has the largest and most experienced consulting team in Europe, with wide ranging expertise across all aspects of the design flow and all industry-standard EDA tool suits. The company’s capabilities cover the entire IC design spectrum from RTL design, though verification, emulation and DFT to physical implementation, and include power analysis and yield management. Sondrel is experienced in highly-complex digital, mixed signal, analogue, low power and wireless designs having completed over 200 designs at a range of process geometries down to 20nm, all of which were delivered right first time. With offices in the UK, USA, France, Italy, Israel, Sweden, Finland and China, Sondrel provides flexible services and methodology consulting to many of the world’s leading semiconductor companies, enabling them to improve chip performance and reduce timescales and costs.


Gilly Farrell
Sondrel Ltd
Tel: +44 (0) 118 9838 555

Anna Johnston
PR Account Manager, BWW Communications
Tel: +44-1491-636393
Mob: +44-788 141 3591

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