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Leading IC design consultancy Sondrel appoints John Tinson as new Global VP Sales

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Rapid growth worldwide continues 

Theale, UK – July 2014… Sondrel, one of the world’s leading system-to-silicon IC design consultancies, has announced the appointment of John Tinson as its Global VP Sales effective 14 July.  Tinson has over twenty years’ director-level experience in fast-growing B2B technology companies and joins Sondrel from SPI Lasers, where he managed the commercial team that took the company from university spin out to a £50M enterprise.  

Announcing the appointment, CEO Graham Curren said:”It’s a great pleasure to welcome John to Sondrel as VP Global Sales.  Our company has grown rapidly over the past few years and now we are not only the largest IC design consultancy in Europe, but also a recognised force in the marketplace worldwide through our offices in China, the USA, Israel, Germany, Italy, France, Finland, and Sweden.  John has a great deal of expertise in global B2B technology sales and marketing and specialises in building and leading effective, scalable teams in dynamic high-growth environments such as ours. He will be working closely with everyone in regional sales and marketing and also with myself and the senior management team to continue to drive Sondrel forward and achieve our ambitious sales goals.”

Tinson added: “I’m thrilled to be joining Sondrel at this exciting stage in the company’s evolution. Sondrel’s business is now truly international and as someone who has worked for many years all around the world, I am looking forward to working with its multi-cultural teams and some of the most respected individuals in the industry.”  

Tinson holds a BSc. in Physics from Birmingham University and studied business leadership at Cranfield. John is married, has two teenage girls and lives in Hampshire UK. He is a keen cyclist, but also enjoys a variety of outdoor sports.  

About Sondrel

Success through Partnership is the philosophy of Sondrel, one of the world’s leading system-to-silicon IC consultancies. For Sondrel, Partnership means sharing the responsibility to get a project done for the mutual benefit of all parties – customer, design house, foundries and tools & IP providers. Established in 2002, Sondrel has the largest and most experienced consulting team in Europe, with wide ranging expertise across all aspects of the design flow and all industry-standard EDA tool suits. The company’s capabilities cover the entire IC design spectrum from RTL design, though verification, emulation and DFT to physical implementation, and include power analysis and yield management. Sondrel is experienced in highly-complex digital, mixed signal, analogue, low power and wireless designs having completed over 200 designs at a range of process geometries down to 14nm, all of which were delivered right first time. With offices in the UK, USA, France, Italy, Israel, Sweden, Finland and China, Sondrel provides flexible services and methodology consulting to many of the world’s leading semiconductor companies, enabling them to improve chip performance and reduce timescales and costs.

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