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element14 Develops Next Generation Component Catalogues with Customers

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Farnell element14 is pioneering a new generation of component catalogue designed to make the buying process easier. It has developed a new online catalogue, named MROCAT, in BETA, to engage customers in finalising the design of what essentially will be their very own dynamic catalogue.

Farnell element14 is launching MROCAT in BETA version catalogue to a wide range of its customers who are focused on maintenance and repair products. Accessible from PC, Mac, iPad and Android tablets, MROCAT provides a fully illustrated catalogue page style browsing experience with real-time stock and price information and encourages users to build shopping lists, add personal notes and bookmarks.
MROCAT Beta contains over 500 pages and covers the connector, electromechanical, automation, power, test and measurement, tools and maintenance sections of the Farnell element14 range. This first edition lists 17,000 products from 300 brands and includes live daily stock and pricing.
http://farnell.com/mrocat/

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