The growth of Industrial Internet of Things (IIoT) and cloud have given a huge boost to the adoption of radio frequency identification (RFID) technology in Manufacturing 4.0, says market analyst firm, Frost & Sullivan. Interconnectivity of devices has resulted in massive volumes of RFID data that needs to be managed and analysed, prompting RFID manufacturers to develop high-memory tags that can hold more information, software platforms with a business intelligence layer, as well as cloud-based solutions. "Due to the rising need for resource and cost efficiency, manufacturers are demanding complete visibility and adopting RFID solutions that aid the real-time location tracking and monitoring of their assets, business processes, and personnel,” said Nandini Bhattacharya Industry Manager for Measurement & Instrumentation at Frost & Sullivan. "Passive RFID has experienced high-volume deployments in the past and will continue to grow, especially in the ultra-high frequency segment, while active RFID, although a smaller market, has potential in real-time location system (RTLS) applications." Frost & Sullivan’s recent analysis, 'RFID in Global Manufacturing 4.0 Market, Forecast to 2025', focuses on the trends, challenges, and factors driving the market sectors of tags, readers, and software and services. "As the total cost of ownership (TCO) of an active RFID system is prohibitive, small and medium enterprises opt for the more affordable passive RFID solutions," noted Bhattacharya. "Active RFID manufacturers need to focus on the standardisation of active 433 MHz RFID to drive its growth. The rising ubiquity of ultra wide band (UWB) and Bluetooth low energy (BLE) RTLS solutions will give the solution an added boost."