Texas Instruments introduces video development platform
Extending the capabilities of its broad suite of video solutions, Texas Instruments Incorporated today announced a video development platform that
enables media gateway equipment manufacturers as well as the broadcast
community to build customized multi-channel video solutions for
next-generation video applications. Combining TI's TNETV3020 multicore
digital signal processor (DSP), open-framework video software and a
reference board, this video development platform reduces development
time for multimedia processing equipment manufacturers.
"The TI Development Kit TNETV3020 is an impressive combination of
low-cost hardware and a comprehensive, easy to use, high density
software package," said George Kontopidis, vice president of engineering
for NMS Communications. "TI has expanded its software offering beyond
voice and video codecs by including framework software in support of
packet processing. The TI Development Kit TNETV3020 provides an
excellent environment for rapid development of voice and video gateway
and transcoding solutions."
"As video content and mobile TV become increasingly pervasive,
service providers require an efficient infrastructure that can deliver
multiple video formats to many types of viewing devices. Optimized
bandwidth utilization and power-saving ‘green' capabilities also top the
list of requirements," said Jagdish Rebello, director and principal
analyst with iSuppli. "Further, our research predicted that video
content will consume 45 percent of the available network bandwidth by
2012."
"TI's video development platform provides Signalogic with high
density video transcoding and transrating solutions for video-on-demand
and real-time video streaming markets, including Internet, IPTV and
mobile content providers," says Jeff Brower, CEO and president of
Signalogic. "TI's video development platform provides us with the
fastest track to market these solutions to our video customers."
Texas Instruments' video development platform supports today's
codecs such as H.264, MPEG4 and H.263 with an eye towards tomorrow's
requirements. These codecs are required to support 3G gateway, IMS
Multimedia Servers and IPTV applications. Texas Instruments'
open-framework video software platform also equips broadcast equipment
designers with the freedom to build on an existing framework, customize
applications and subsequently, reduce their development time and bill of
material (BOM) costs.
"We now live in a video-driven YouTube society and TI is
applying its video technology to respond to this market that will grow
significantly in 2009," said John Smrstik, general manager of TI's video
infrastructure business. "Our customers have asked for more flexibility
combined with greater performance, enabling service providers to save
precious network bandwidth. Our new video development platform meets
these needs while speeding development."
Texas Instruments' TNETV3020 is a multicore DSP that easily meets
the processing requirements of video media gateway, video transcoding,
and video content management. The multi-level memory architecture of the
TNETV3020 reduces the overall chip count and the optimized horsepower
and flexibility of the DSP enables OEMs (original equipment
manufacturers) to drastically increase channel density, improve quality
of experience to subscribers and also easily adapt to dynamically
changing video requirements. The software framework runs on the
TNETV3020 platform, which is based on the C64x+ DSP.
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